Behind the Scenes, BTS*, making of, detrás de las cámaras, entre bambalinas. Distintas formas de decir lo mismo: mostrar lo que usualmente no se ve, el proceso. *Sí, BTS también es el grupo de K-pop que monopoliza todos los resultados de búsqueda de la versión acrónimo de behind the scenes (BTS)…

Seguramente te haya pasado, entras a un establecimiento y está sonando una canción que te sabes, pero no acabas de reconocer. Hasta que escuchas una de las partes y tu cerebro hace un clic: ¡Es la canción de TikTok!  Y es que si hablamos de disruptores de la industria musical,…

Irreverencia, autenticidad e ironía forman parte del ADN de la Generación Z, que con una representación de 3 mil millones de personas es la más numerosa del mundo. Como diría cualquier centennial: it’s the spending power for me, y no es asunto baladí: ahora mismo tenemos un poder de gasto…

TikTok has become the new tool for promoting music all over the world. Until 2019, concert and live shows were the cornerstone of corporate and producer strategies for retaining an artist. This is confirmed by Fernanda Arcay, head of marketing of the musical incubator Neon16 in an interview with the…

Social networks continue to be one of the best allies in promoting, popularising and positioning any company on the Internet. The way we consume is changing and the business strategies behind it need to change at the same time. Advertising without added value is no longer rewarded; instead, it is…

Since 2019, it has been confirmed that the term Prosumer created by Alvin Toffler in the 1980s has become obsolete and has become «crossumer». And it describes the one that goes through both sides of a communication campaign. It is not only a viewer but also a communicator when creating…

Imagine an Instagram fully centered around your “Explore” tab, or a Twitter built solely from content from trending topics or viral tweets. Or a version of Facebook that would fill your feed before you become friends with a single person. This is TikTok stuff. It shows you what you like,…