Let’s reinvent ourselves: things are taking place now on TikTok

Let’s reinvent ourselves: things are taking place now on TikTok 1000 554 cREM

Imagine an Instagram fully centered around your “Explore” tab, or a Twitter built solely from content from trending topics or viral tweets. Or a version of Facebook that would fill your feed before you become friends with a single person. This is TikTok stuff. It shows you what you like, what you’re interested in, what you know, but also a lot more.

TikTok can be interpreted as a compilation of the best hits. Unlike other social networks, like Instagram or Snapchat, it’s no longer important to follow what your friends are doing. Describes John Herrman in the article How TikTok is rewriting the world of The New York Times which is a window to the world where to discover the most current trends (which can change in 24 hours). That’s why Tiktok is a new way of understanding microentertainment.

Of course, the user can follow and be followed by other users, but when you begin in Tiktok you live an experience based primarily on algorithmic observation and inference. The most obvious clue is there when you open the app: the first thing you see is not a feed from your friends, but a page called “For you”. It’s an algorithmic feed based on videos you’ve interacted with, or even just watched. You’re never short of supplies.

Tik Tok’s technical basis: discover talent and learn how to create it.

TikTok is an app that allows you to create and share short videos. The videos are vertical, not square or horizontal size, like in Instagram or Snapchat stories, but navigation through the videos is scrolling up and down, like a feed, not touching or sliding from side to side.

Video creators have at their disposal all kinds of tools: filters, stickers or skins, voice-over; and above all, the possibility of integrating sounds to enhance the video. Users are also encouraged to interact with other users, via “reply” videos or “duets”; users can duplicate videos and add them.

Hashtags play a surprisingly important role on TikTok, because they let you mark up information and conversation topics. Unlike other social networks, such as Twitter, where the hastaghs allow positioning in information or last hours, the main function of hashtags in Tiktok is to “tag” specific content so that users can search and find them more easily. Hashtags actually exist as a real and functional organizing principle: not for news, or even to name trends or challenges, which are “challenges” or jokes, or repeated formats that perpetuate themselves.

Endless content: this is what is about TikTok.

This TokTok algorithm continuously learns from you and over time builds a complex pattern of what you usually see and shows you more. TikTok begins to make assumptions as soon as it opens the application, even before you have given it anything to work with. It’s full of stuff you seem to want to see, whatever you say you want to see.

On TikTok transitory reign: temporarily simulated groups of friends are created that share an inner joke or riff a song. Feedback is instantaneous and often plentiful; viral response is exponential and not difficult to obtain. It’s a constant stimulus. There is a certain feeling that you are carrying something that is expanding in all directions. There is a tremendous amount of content.

Data that you should be aware of

TikTok is the finished result of a slow cooker. There is no place for improv here and everything is very well thought out. Its parent company, ByteDance, recently valued at over $75 billion, presents itself initially as an artificial intelligence company, and not as a creator of mission- oriented social platforms.

TikTok merged with Musical.ly, a social network initially built around lip syncing and dance and adopted by very young people, 12 years old on average. Its vision is “to build worldwide platforms for creation and interaction,” says its website.

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