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El fenómeno “Common People” y sus claves 640 360 Editor

El fenómeno “Common People” y sus claves

Seguro que te pasa: de repente abres TikTok y el primer vídeo que te aparece en Para Ti es de alguien absolutamente normal haciendo algo cotidiano, con la diferencia que ese vídeo tiene miles de comentarios, comparticiones y me gustas. Los sujetos de todo ese engagement son personas que antes no…

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Por qué los behind the scenes son inevitables 2560 1706 Editor

Por qué los behind the scenes son inevitables

Behind the Scenes, BTS*, making of, detrás de las cámaras, entre bambalinas. Distintas formas de decir lo mismo: mostrar lo que usualmente no se ve, el proceso. *Sí, BTS también es el grupo de K-pop que monopoliza todos los resultados de búsqueda de la versión acrónimo de behind the scenes (BTS)…

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¿Sexting en WhatsApp? Tan probable como las stories en TikTok 3560 1982 Editor

¿Sexting en WhatsApp? Tan probable como las stories en TikTok

Full transparency, estos eran algunos de los títulos alternativos: Todos quieren ser Snapchat La obsesión crónica de Zuckerberg con Snapchat Por qué todos quieren ser Snapchat Snapchat, la FOMO y por qué WhatsApp incorpora fotos que desaparecen Se vienen cositas: sexting en WhatsApp, stories en TikTok y el funeral de…

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Gen Z and the news: a fresh perspective on information 2560 1443 Cèlia Forment

Gen Z and the news: a fresh perspective on information

Information consumption patterns and entertainment have evolved over generations. The GenZ –the ones born in the late twentieth or early twenty-first century– today are very concerned about political and social polarization, although they give priority to social media over the legacy media as the main source of information. That topic…

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CreatingREM visita iCat para hablar de cómo TikTok ha cambiado la música para siempre 2295 1055 Cèlia Forment

CreatingREM visita iCat para hablar de cómo TikTok ha cambiado la música para siempre

Seguramente te haya pasado, entras a un establecimiento y está sonando una canción que te sabes, pero no acabas de reconocer. Hasta que escuchas una de las partes y tu cerebro hace un clic: ¡Es la canción de TikTok!  Y es que si hablamos de disruptores de la industria musical,…

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Por qué lo que piensa la Gen Z importa 1196 790 Cèlia Forment

Por qué lo que piensa la Gen Z importa

Irreverencia, autenticidad e ironía forman parte del ADN de la Generación Z, que con una representación de 3 mil millones de personas es la más numerosa del mundo. Como diría cualquier centennial: it’s the spending power for me, y no es asunto baladí: ahora mismo tenemos un poder de gasto…

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Boxing as an Excuse (BaaE), show business as the “main character” 2540 1404 Cèlia Forment

Boxing as an Excuse (BaaE), show business as the “main character”

Clout. Just a quick google search will reveal the Urban Dictionary entry that defines the internet currency per excellence: “being famous and having influence”. The hype for the Sunday boxing fight between Floyd Mayweather Jr. and Logan Paul did not happen because there was an important title at stake, but…

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Snapchat seeks to build a creative community like TikTok or YouTube 2560 1707 Cèlia Forment

Snapchat seeks to build a creative community like TikTok or YouTube

Snapchat has never been considered a happy valley for social media content creators, many of whom have been attracted to other platforms like YouTube, Instagram, and TikTok which are better monetization pipelines. But that could change soon. Snapchat CEO Evan Spiegel recently announced the launch of the Creator Marketplace, which…

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Twitch, TikTok and podcast: the main news channels 2560 1707 Cèlia Forment

Twitch, TikTok and podcast: the main news channels

Why have Twitch, TikTok and podcast become information channels? Podcast consumption has increased by 25% since March 2020, when the confinement began, according to a study by Voxnest, and it is already the format chosen by one in four people in Spain. Twitch and TikTok also managed to position themselves…

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TikTok may also be the new LinkedIn: job offers & resume tips 2560 1641 Cèlia Forment

TikTok may also be the new LinkedIn: job offers & resume tips

TikTok is testing an employee recruitment tool for brands. Generation Z TikTok’s flagship application has launched a pilot program designed to help users find jobs. As if it were a LinkedIn Jobs, this new feature will allow people to connect with companies looking for candidates. The program also aims to…

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Why TikTok is about to set the tone for the future of entertainment 1576 876 cREM

Why TikTok is about to set the tone for the future of entertainment

For many people TikTok was the necessary dose of escapism during the pandemic, and more recently it has become their unique place for activism, to discover new music, and keep it up with all their trends. Along with short videos of a hamster playing the piano, very good recipes in…

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TikTok is “today’s radio” to promote new music 1714 936 cREM

TikTok is “today’s radio” to promote new music

TikTok has become the new tool for promoting music all over the world. Until 2019, concert and live shows were the cornerstone of corporate and producer strategies for retaining an artist. This is confirmed by Fernanda Arcay, head of marketing of the musical incubator Neon16 in an interview with the…

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TikTok for business: why it’s important to include it in your advertising strategy 1574 872 cREM

TikTok for business: why it’s important to include it in your advertising strategy

Social networks continue to be one of the best allies in promoting, popularising and positioning any company on the Internet. The way we consume is changing and the business strategies behind it need to change at the same time. Advertising without added value is no longer rewarded; instead, it is…

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The key to micro-entertainment’s success 1638 910 cREM

The key to micro-entertainment’s success

Since 2019, it has been confirmed that the term Prosumer created by Alvin Toffler in the 1980s has become obsolete and has become «crossumer». And it describes the one that goes through both sides of a communication campaign. It is not only a viewer but also a communicator when creating…

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Let’s reinvent ourselves: things are taking place now on TikTok 1000 554 cREM

Let’s reinvent ourselves: things are taking place now on TikTok

Imagine an Instagram fully centered around your “Explore” tab, or a Twitter built solely from content from trending topics or viral tweets. Or a version of Facebook that would fill your feed before you become friends with a single person. This is TikTok stuff. It shows you what you like,…

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