Social networks continue to be one of the best allies in promoting, popularising and positioning any company on the Internet. The way we consume is changing and the business strategies behind it need to change at the same time.
Advertising without added value is no longer rewarded; instead, it is challenged and creates distrust. Now, the ability to be natural at any time is valued, until the proposed goals are met. Therefore, in advertising, the manner of appearing to the world must be organic. And for brands, the opportunity, or key to success in this context is referred to as TikTok.
The most popular videos on TikTok are those that are playful in nature, which quickly become viral, reaching more people in less time. This is one of the main attractions of this social network for brands: the quick distribution of their messages and the reach of published videos.
Another reason to rely on TikTok commercially is that it allows us to reach the customer directly without intermediaries. This is great for B2C (Business-to- Consumer) brands, as it involves working with influencers, as well as being advertised in a manner that is well accepted by the audience.