A Washington Post report collected real cases of individuals who had good job search experience through TikTok.
One of the most relevant accounts in terms of professionalizing job search on TikTok is the feed of Tessa White, a professional coach with 186,000 subscribers. “With my videos I can know what jobs are being sought and I continue to receive candidates”, she explained.
Leah Sorto, 23, said she was in TikTok looking for a job last year. The coaches she followed helped her become aware of errors in her resume; using them with graphic design tools such as Canva prevented the candidate tracking systems from reading them. When interviewing for her current job at a real estate firm in Charlotte, Sorto recalled a question she had heard on TikTok, about the most valuable thing the interviewer had learned on the job. She asked the interviewer that question herself. ‘She looked at me and said, ‘She had never heard that question. Is quite good.”
Gabrielle Woody, a recruiter for financial software company Intuit (whom Sorto follows), said she started posting videos in June — after she had more spare time during the pandemic and was no longer traveling for work. Topics include skills not to list on résumés, what questions are legally okay for an interviewer to ask and a four-part series on getting recruiters’ attention. She’s now offering one-on-one coaching to job seekers on the weekends and evenings, and says her TikTok side hustle, where she has 11,000 followers, helps inform her work at Intuit.
Layla Shaikley, an MIT grad and co-founder of Wise Systems, a logistics software start-up, said she began offering interviewing tips to her now 105,000 followers when she was on maternity leave last year. “Timing played a really big role. Suddenly I’m on maternity leave, there’s nowhere to go, I’m starving for human interaction,” said Shaikley, 35, who employs 80 people at her start-up. “I’m postpartum and don’t even fit into my clothes. So I start giving career advice — I’m not doing the Renegade dance.”