TikTok may also be the new LinkedIn: job offers & resume tips

TikTok may also be the new LinkedIn: job offers & resume tips 2560 1641 Cèlia Forment

TikTok is testing an employee recruitment tool for brands. Generation Z TikTok’s flagship application has launched a pilot program designed to help users find jobs. As if it were a LinkedIn Jobs, this new feature will allow people to connect with companies looking for candidates. The program also aims to help brands use TikTok as a recruitment channel.


Currently, the service is operated on a premium basis by a group of beta companies. Those are major brands, including sports leagues. For now, all the details have not yet transcended, but as the specialized portal Axios advances, the platform will not be integrated within TikTok itself, but rather a separate web page. This will be available via the TikTok app where brands will be able to post job offers.

Another new feature, according to filtrations, is that users can post a TikTok video resume (CV)  instead of a traditional one. The idea is that users naturally present themselves or may express a summary of the work experience by video in a way that is original and never seen before.

One of the platform’s requests would be for applicants to post their resume videos on their TikTok profile, if they wish, in order to contribute to the promotion of the new service.

TikTok already has content to help you get a job, interview and resume tips

The relationship between job vacancies and job search options and Tiktok is a long-standing one. It is becoming increasingly common to find career tips on TikTok, career-related videos on interview tips or job skills, along with other instructional content areas such as recipes, financial tips, math skills, and DIY home videos.

@careerconfidant🚨Do not make this mistake during the job application process!🚨 #jobapplications #jobapplicationadvice #jobapplicationtips #applicationtips #jobapps♬ Pavor [Hip Hop] – Instrumental – Cuarta Pared Studio

In fact, this past spring the company announced a $50 million creative learning fund to support educational content. “We want people to turn to TikTok not just for entertainment, but to learn something new, acquire a new skill, or just get inspired to do something they’ve never done before,” the company wrote in a June 2020 announcement. It is already doing that, “and that is something we want to support and accelerate”.

A great way to see how much activity there is in your industry is to search with relevant hashtags. Here are some examples:

“With my videos, I can know which jobs are being sought and I keep receiving candidates”

A Washington Post report collected real cases of individuals who had good job search experience through TikTok.

One of the most relevant accounts in terms of professionalizing job search on TikTok is the feed of Tessa White, a professional coach with 186,000 subscribers. “With my videos I can know what jobs are being sought and I continue to receive candidates”, she explained.

@jobdoctortessaResume and Interview Masterclass ##fyp ##jobsearch ##interviewquestions ##getajob ##resumehelp♬ I Can – Nas

Leah Sorto, 23, said she was in TikTok looking for a job last year. The coaches she followed helped her become aware of errors in her resume; using them with graphic design tools such as Canva prevented the candidate tracking systems from reading them. When interviewing for her current job at a real estate firm in Charlotte, Sorto recalled a question she had heard on TikTok, about the most valuable thing the interviewer had learned on the job. She asked the interviewer that question herself. ‘She looked at me and said, ‘She had never heard that question. Is quite good.”

Gabrielle Woody, a recruiter for financial software company Intuit (whom Sorto follows), said she started posting videos in June — after she had more spare time during the pandemic and was no longer traveling for work. Topics include skills not to list on résumés, what questions are legally okay for an interviewer to ask and a four-part series on getting recruiters’ attention. She’s now offering one-on-one coaching to job seekers on the weekends and evenings, and says her TikTok side hustle, where she has 11,000 followers, helps inform her work at Intuit.

Layla Shaikley, an MIT grad and co-founder of Wise Systems, a logistics software start-up, said she began offering interviewing tips to her now 105,000 followers when she was on maternity leave last year. “Timing played a really big role. Suddenly I’m on maternity leave, there’s nowhere to go, I’m starving for human interaction,” said Shaikley, 35, who employs 80 people at her start-up. “I’m postpartum and don’t even fit into my clothes. So I start giving career advice — I’m not doing the Renegade dance.”

@laylool#duet with @females take notes queens♬ presleywalker – PresleyWalker

Challenges remain

Some TikTok career builders are concerned that the platform will allow those with little hiring experience to pass advice to young job seekers, especially in a tough economy like the one left by the pandemic era.

@jackiecavesRecruiters can scan through a lot in just 6 seconds 👀 Make the most of it! #HorrorTok #resumetips #jobsearch #jobs #careeradvice #recruiter #resume♬ original sound – .

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