Thanks to Twitch, Ibai Llanos surpassed conventional television at Christmas by broadcasting the New Year’s Eve Chime, with more than half a million viewers. Journalist Emilio Doménech, Nanísimo on social networks, monitored the US elections through the platform – in which he has more than 16,000 followers – which became an informative reference for many young people. “Twitch is a predominant space for gamers, but it is also consolidating itself as a journalistic tool,” says Ollé.
Recently, La Volta a Catalunya became the first major cycling tour in Spain to have an official channel on Twitch, in addition to launching an official podcast to search for the youngest audiences. This is a phenomenon that is attracting a growing number of young people. More specifically, six out of 10 youth aged 18 to 24 listen to a podcast. “These audiences are characterized by consuming information on mobile phones and their penchant for short publications, with data and languages that are easy to understand,” says Lamor. For Ollé, “podcasting has a lot of potential, thanks to its variety of focus and content specialisations”.